Name: IBM Electric Typewriters

Date: February, 1957

No. Pages: 1

No. Eames Pages: 1

Synopsis:  The new IBM electric Typewriter is advertised here as a product requiring some 95.4% less ‘finger effort’ than a manual machine. The advert lists the typewriter as being available in some seven colors. The central imagery of the ad displays modern office furniture which includes the Eames Pivot Wire Chair (PKW) with an upholstery matching that of the typewriter. The ad portrays a ‘very busy’ working environment with a humorous tag line.

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