Name: Smith Corona Marchant

Date: 1960’s

No. Pages: 1

No. Eames Pages: 1

Synopsis: This print advert for Smith Corona Marchant hits the viewer immediately with a big first impression through its bright orange backdrop and Eames seating. The electric typewriter was big news during this period and a familiar written message amongst all manufacturers was that they fuse being compact with super efficiency. The choice of an Eames PSC and high back Aluminum Group char was certainly no accident. These Eames designs had already become staple buys for homes and offices across the world and the advert channels into familiarity to associate with their product. For the period, the electric typewriter was an expensive investment so it was a sound strategy to have it showcased alongside other designs of discerning quality.

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