Name: Try Medaglia d’Oro

Date: 1961

No. Pages: 1

No. Eames Pages: 1

Synopsis: This print advert is another that uses the association marketing technique to help elevate a brand into the mind of the viewer. The ad asks the question ‘Do you have a his and hers living room?’ which we must assume to meaning a space that is shared. Association is drawn by using the Eames Lounge Chair & Ottoman to provide the feeling of maximum comfort and relaxation. Medaglia d’Oro is native Italian language for ‘Gold Medal’ in English and is a brand of coffee supplied as ground or instant. Founded in 1899, this brand is still present and available today.

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