Name: About That First Impression
Date: 1950’s
No. Pages: 1
No. Eames Pages: 1
Synopsis: This print ad was run in multiple journal publications and in various sizes. Featuring a full color photograph, the simplicity and beauty of the modern products it represents are powerful enough to draw in the viewer. The orange red cover of the Eames PKC wire side chair makes it stand out from the largely grey background to great effect. As the ad introduction eludes to, the new EOG desk by George Nelson and Chair by Charles Eames will stimulate and help the user to be more friendly and organized! This is a visual advert, letting the striking new designs it conveys do the hard work in its marketing message.