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1964 IBM World Fair Booklet – The cover of the Eames Office designed IBM pavilion accompanying book utilized eye catching colors and graphics in its design
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1964 IBM World Fair Booklet – The cover of the Eames Office designed IBM pavilion accompanying book utilized eye catching colors and graphics in its design

Cover
1964 IBM World Fair Booklet – The inside pages of this Eames Office work reveals the contents for the booklet and thus the World Fair Pavilion too

Contents
1964 IBM World Fair Booklet – Pages 2 & 3 feature the layout and map for the lavish and exciting IBM Pavilion at the 1964 World Fair in New York City

Pages 2 & 3
1964 IBM World Fair Booklet – Pages 4 & 5 of the Eames Office designed book contains a full color photograph of the imposing pavilion with floating theater

Pages 4 & 5
1964 IBM World Fair Booklet – Pages 6 & 7 detail the clever puppet shows within the pavilion garden that utilize the concept of yes no question in solutions

Pages 6 & 7
1964 IBM World Fair Booklet – Pages 8 & 9 continue to feature the smart and elegant puppet shows that each deliver a message about how computers work

Pages 8 & 9
1964 IBM World Fair Booklet – Pages 10 & 11 contain a full color photograph of the Probability Machine and intro to an optical scanning interactive feature

Pages 10 & 11
IBM 1968 World Fair - Pages 12 & 13 is a double color photograph showing the featured Probability Machine, one of IBMs main exhibit features

Pages 12 & 13
1964 IBM World Fair Booklet – Pages 14 & 15 have a color photograph and introduction to another of IBM’s technology advances, a working translator

Pages 14 & 15
1964 IBM World Fair Booklet – Pages 16 & 17 continue the text content on the translating device & a full photo of the ‘Information Machine’ the theatre name

Pages 16 & 17
1964 IBM World Fair Booklet – Pages 18 & 19 begin the feature of the Information Machine theater, the super clever walkways and People’s Wall of material

Pages 18 & 19
1964 IBM World Fair Booklet – Pages 20 & 21 beautifully describe the look and feel of the elevated theatre and provides another photo images of the bleachers

Pages 20 & 21
1964 IBM World Fair Booklet – Pages 22 & 23 feature a double page photograph of the inside of the mega impressive Information Machine theater

Pages 22 & 23
1964 IBM World Fair Booklet – Pages 24 & 25 give an insight into the theatre show with the ‘Weather Model’ a multi-sensory experience of sound & vision

Pages 24 & 25
1964 IBM World Fair Booklet – Pages 26 & 27 continue to talk through the theater production and full color slideshow with example images across the top

Pages 26 & 27
1964 IBM World Fair Booklet – Pages 28 & 29 finish with a summary of the message from the Information Machine slideshow with a further color photo

Pages 28 & 29
1964 IBM World Fair Booklet – Pages 30 & 31 introduce another feature at the fair, the IBM Electronic Typewriter Bar, a chance to try a best selling product

Pages 30 & 31
1964 IBM World Fair Booklet – The final pages list persons and organizations involved in all aspects of the pavilion including Charles Eames & Office

Pages 30 & 31
1964 IBM World Fair Booklet – The rear cover is plain white with publishing details in plain text, Information Business Machines (IBM) & Paul Rand

Rear Closed Cover